Digital Shadow Management founder Robert Scally redesigned the seven-year-old e-newsletter Workforce Week in 2006 increasing it’s open rate 20% and click-through and unique page view rates by 50% plus. In 2007 Workforce.com was named a Top 10 B2B Publication of the Year and Workforce Week received the Silver Award for E-Newsletter General Excellence.
Digital Shadow Management founder Robert Scally redesigned and Workforce Recruiting, incorporating a blog into e-newsletter form the first time.
Digital Shadow Management founder Robert Scally engineered a redesign and repositioning of this business advice & how-to e-newsletter to make better use of existing and new content. The newsletter’s open rate and click-throughs doubled.
Digital Shadow Management’s Robert Scally was the founding editor of Workforce Benefits. Within 2 years, the B2B e-newsletter’s subscriber base exceeded 75,000.
Robert Scally was the founding editor of Workforce Training. The e-newsletter was profitable and it’s subscriber base reached 100,000 within 2 years.